A biology student with aspirations of becoming a veterinarian is not exactly the early background one would expect from a famous graphic designer. However, Margo, founder of a successful Los Angeles design company, fit the description in her early days as a student. She reportedly enrolled in a graphic design class “on a whim” while pursuing her graduate degree and went on to be a successful American graphic designer.
Whereas the traditional career path for a graphic designer is to first earn an Associate’s degree in graphic design or a Bachelor’s degree in graphic design, Margo had no formal training in graphic design whatsoever. After graduating from college, Margo first accepted a job doing paste-up of generic grocery packaging. However, her menial job provided extensive experience using computers in the design process, which she quickly used to her advantage to engage in freelance work. Then, like the other three out of ten professionals with a degree in graphic design who are self-employed, she opened her own company, Margo Designs, in Los Angeles, California. She launched her business over twenty years ago, and currently enjoys a successful career of designing, lecturing, and interviewing with prominent magazines, such as How and Create.
One of the specialties of Margo Designs is the “branding” process, a very common function of a designer with a bachelor’s degree in graphic design. A professional with an Associate’s degree in graphic design may also be involved in the technical design aspects of branding. Branding is the process of creating an identity for a company through the use of market research, names, logos, slogans, design schemes, and strategy. Prominent examples include the Nike check mark and the Starbuck’s Coffee logo.Margo has had the unique privilege of being involved with the design of logos for Buffy the Vampire Slayer, Angel, and even Target stores.
Today, Margo continues to operate her Los Angeles company, and also spends time traveling to give lectures on different topics and trends in graphic design. She also serves in the School of Arts faculty at California Institute of Arts for aspiring professionals in pursuit of an Associate’s degree in graphic design or a bachelor’s degree in graphic design. Recently, she was featured in Women Designers in the USA, 1900 – 2000: Diversity and Difference, a show on exhibition in New York City. In her spare time she enjoys skiing, traveling, and flying airplanes.
Despite the seeming irrelevance of her early focus on biology, Margo claims that her love of biology significantly influences her work. Perhaps her unique background is partly responsible for the distinction she enjoys in the field of graphic design. This distinction has allowed her to work with such prominent public figures as Madonna, Cher, and Prince.
Margo serves as an inspiration for both students and professionals in the field of graphic design. Students interested in pursuing a similar career are encouraged to visit College-Pages.com for an up-to-date list of graphic design programs available. Achieving an Associate’s degree in graphic design or a bachelor’s degree in graphic design through specialized, distance education programs is a viable way to embark on a creative career while maintaining current responsibilities of work and life. Through continuing advancements in technology, schools such as Westwood College, that offer an online Associate’s Degree in Graphic Design, are making many students’ aspirations into a reality.
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Tags: computer, computers, graphic design
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