Leveraging Social Media for Career Success

By Brenda on July 25th, 2011



Social media offers a great way to stay in touch with family and friends near and far. Savvy workers are now using social media platforms such as Facebook, Twitter, and LinkedIn to stand out from the crowd and leverage themselves to be in line for the best career opportunities. If you are looking for ways to accelerate your career using your digital assets read on to find out how.

Step 1 – Complete Resume

To figure out where you are going you have to know where you are. The first step to using social media for career success is to have a completed resume with your work history as well as your goals. The whole point of using social media as free advertising is to show yourself a confident employee who knows what skills you have to offer and has a clear picture of where you want to go with your career.

Step 2 – Identify Social Media Platforms

The most common social media platforms are Facebook, LinkedIn, and Twitter. You will also want to use YouTube, and a blogging software to further enhance your online brand. If you are like most people you probably already use a variety of social media so you will most likely have to revise exiting content to make it more professional and centered on your brand.

Step 3 – Indentify your Personal Brand

Your social media profiles should be consistent and represent your personal brand. The steps to figuring out your personal brand are to evaluate your strengths and experience and turn that into a succinct branding statement. Your branding statement is not a job title but reflects what you do and who you serve. Your branding statement is similar to a statement of purpose often found on resumes.

Step 4 – Creating Content

Now that you’ve determined your personal brand and have identified your social media tools it is time to start developing content. That means creating a video resume and writing or re-posting interesting articles. Creating content is something that you will want to keep doing on a regular basis to keep your social media profiles active. A stagnant profile is virtually worthless.

Step 5 – Marketing Your Social Media Profiles

Having great content and an effective personal brand is worthless if no one knows they exist. To get your profiles out in front of people you have to become active with other individuals and online communities. Post in forms, reply to blog posts, and be an active participant.

Step 6 – Monitor Your Reputation

You can use free online reputation tools to monitor what others are saying about you. Also, try “Googling” your name and see what kind of content comes up.


Category: Careers and Employment